Produce professional brand story films for OBTNext CRA grantee businesses along the Orange Blossom Trail corridor, giving small business owners the marketing reach they couldn't afford on their own, and launch a youth AV training program to build local media careers from within the community.
The Orange Blossom Trail has carried decades of history. Real businesses, real owners, real investment in a corridor that has worked through cycles of disinvestment and slow recovery. The gap was never the quality of what these owners built. It was the marketing. Most small businesses on the OBT corridor couldn't afford professional video production, which meant their stories stayed invisible to the customers, partners, and community members who needed to find them. The OBTNext Community Redevelopment Agency partnered with Seer Productions to close that gap directly.
Seer Productions received a Scale-Up Tier CRA Grant to produce brand story films for six OBTNext grantee businesses along the South OBT corridor. Burney Services, a neighborhood handyman and property maintenance company run by Dexter Burney, keeping corridor properties in repair and reducing blight from the ground up. Sweeties Ice Cream, a family-style dessert shop at 212 S Orange Blossom Trail, bringing affordable treats and community warmth to the neighborhood that used to come to Goff’s. The Dirt Master, Marquis McKenzie’s cleaning company built on second-chance employment, municipal contracts, and a commitment to making public spaces on the corridor look the way they should. Sil’s Woodworks, a craft woodworking operation shot on location in their raw warehouse. Ivanhoe Park Brewing, a craft brewery that opened their taproom to a full two-camera interview production inside the space. And APEX Live Media, an AV training program bringing hands-on instruction in camera operation, lighting, audio, and live production to young people from the corridor. Every shoot was designed around the business, not a template. Alongside the grantee films, Seer built and delivered a 16-week AV production curriculum, putting professional-grade gear in the hands of young people from the OBT community and creating a direct path from the corridor into media careers.
Six businesses on one of Orlando’s most storied corridors now have professional brand films, the kind of production that previously required an agency budget most corridor businesses couldn’t touch. The APEX Live Media youth training program built a direct pipeline from the OBT community into careers in camera operation, lighting, audio engineering, and live production. The grant didn’t just fund videos. It built something that keeps working on the corridor long after the cameras packed up.
Seer Productions has consistently delivered visually stunning and informative designs that not only enhance the aesthetic appeal of our publications but significantly improve the engagement and comprehension of our audience.
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