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Client
NAWBO Orlando
Primary Service
Photography
Sector
Nonprofit
Project Date
May 13, 2022
A Pitch Competition, Start to Finish
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NAWBO Orlando

A Pitch Competition, Start to Finish

Event Photography
Competition
May 13, 2022

Photography for the Take Flight Business Conference and PropelHER Pitch Competition at Full Sail University, covering the pitches, the judges and the room.

Goal

Cover a live pitch competition where the moments that matter cannot be repeated or restaged.

Background & Challenge

A pitch competition is harder to photograph than it looks. Every founder on stage gets one run. The judges react once. The result lands once. Nothing can be asked for again, and the stage lighting is built for the audience rather than for a camera.

Miss a founder's best gesture and there is no second pass. Miss the judges' reaction and the story loses its other half.

Seer Solution

We covered the Take Flight Business Conference and the PropelHER Pitch Competition at Full Sail University.

Treat every pitch as its own shoot. Each founder got the same coverage: the wide that establishes the stage, and the tight one that catches the gesture where they are most themselves.

Shoot the judges. A competition is a conversation between the stage and the panel. The reaction shots are what make the images read as a contest rather than a series of talks.

Expose for the stage, not the room. Hard theatrical lighting against a dark house is an opportunity rather than a problem if you let the background go black.

Results

Coverage of the morning program: the opening on the NAWBO stage, founders pitching with their own product branding on screen, the judges' feedback, and the audience around it.

A set of images the chapter can use to promote the next competition, and that founders can use to show their own pitch.

Behind the Scenes
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