
Design a state strategic plan that communicates complex health data clearly and reflects the gravity of a state government publication.
The Maryland Department of Health needed a comprehensive strategic plan for Alzheimer's disease and related dementias, a document that would serve policymakers, advocates, healthcare providers, and caregivers. The content was dense and data-heavy, and it had to read clearly for every one of those audiences.
Seer Productions designed and laid out the 57-page edition of the Alzheimer's Disease and Related Dementias Strategic Plan. Data visualizations built for clarity, not decoration. Infographics that make complex trend data readable at a glance. A typographic system and page architecture that carries the reader through the full document without losing them.
A publication-grade strategic plan the Maryland Department of Health could stand behind publicly. The design work made a high-stakes policy document approachable without sacrificing credibility.
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